Starting June 2024, Asia Park will officially rebrand as Da Nang Downtown, with the goal of becoming the most attractive shopping, entertainment, and recreation destination in the heart of the Han River city.
New Identity, New Experiences
Undergoing a complete rebranding, including a new logo, signage, and name, Asia Park will transform dramatically this summer with entirely new entertainment, recreation, and shopping experiences, especially in the evenings.
The Da Nang Downtown brand identity is designed to be youthful and modern, with a pop art style reminiscent of world-famous entertainment capitals like Los Angeles, Las Vegas, Sao Paulo, and the rise of Hollywood in the mid-20th century.
A striking new look and fresh experiences promise to bring a wave of emotions to visitors at Da Nang Downtown.
Inspired by contemporary art and the vibrant energy of modern cities, the logo features an eye-catching "O" alongside radiant color streaks, symbolizing the sun and the constant motion of creativity and innovation. This dynamic new identity marks the beginning of an exciting transformation for Da Nang Downtown, promising to breathe new life into tourism and entertainment in the heart of the Han River city.
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Elegant drag queens take the stage in the dazzling “Xúng Xính” show at Vui Phết Night Market, Phú Quốc.
"We believe that with our new brand identity and one-of-a-kind experiences, Da Nang Downtown will take visitors from one surprise to another, making their summer in the coastal city of Da Nang truly unforgettable. In particular, the nighttime experiences and performances will enhance the city's nightlife appeal, transforming Da Nang into a vibrant, sleepless destination," expressed Ms. Phùng Phạm Thanh Thúy, Director of Da Nang Downtown, with great anticipation.
The New "Entertainment District" of Da Nang
In addition to its signature attractions—such as the Sun Wheel, one of the world's top 10 tallest Ferris wheels, miniature replicas of Asia’s iconic landmarks, and 18 rides ranging from mild to thrilling—Da Nang Downtown is set to introduce a host of exciting new experiences this summer. For the first time in Da Nang, these attractions will transform the area into an “entertainment district” that buzzes with energy from day to night, embodying the slogan: "A new riverside town, a bustling, joyful market."
A mesmerizing spectacle at Symphony of River!
Arriving in June 2024 is a complex of world-class international art performances, a first for Da Nang. These include the top-notch "Symphony of River" show featuring a new type of fireworks never before seen in Vietnam, the Au O Da Nang Puppet Theater with traditional puppet shows, and lively street performances throughout the day, turning Da Nang Downtown into a sleepless town, a bustling and vibrant nightlife center in the Central region. Making its debut in Da Nang with the theme "Symphony of River," the Jetski & Flyboards extreme sports art show combined with music, lights, skillful water dances, and fireworks will give visitors the chance to witness Hollywood blockbusters come to life. "Symphony of River" is scheduled to take place at Da Nang Downtown with two shows during the day and night, starting June 10th.
The Signature Jetski & Flyboard Show from Phu Quoc Debuts at Da Nang Downtown
Beside its modern look, Da Nang Downtown still retains its traditional charm with the "Vietnamese Puppets" show, scheduled to debut on June 1st at the brand-new Au O Da Nang Theater with a capacity of 600 seats. The show leads the audience into the beauty of Vietnam's land and people through the vivid artistic language of the two highly symbolic puppet genres: dry puppets and water puppets.
The visually stunning puppets from the "Rối Việt" show at Sun World Hòn Thơm
The centerpiece of Da Nang Downtown is the Vui Phet Night Market (VUI-Fest), a brand-new destination for nightlife and entertainment in this coastal city. Vui Phet offers a dynamic experience for locals and tourists alike, combining shopping, dining, and entertainment. Two hundred diverse stalls showcase a variety of Asian and European culinary delights, regional dried specialties, souvenirs, handmade crafts, and unique and exciting street performances.
The Vui Phết Night Market concept, already a popular attraction in Phú Quốc, is set to enhance visitors' experiences at Da Nang Downtown this summer
This transformation marks a remarkable rebranding of Asia Park into Da Nang Downtown, promising to elevate the vibrancy of central Da Nang during the upcoming summer season. A new entrance will be introduced on 2/9 Street (March 29 Square), with free admission for all visitors. As a premier entertainment complex, Da Nang Downtown will offer a dynamic, all-day experience, where Vietnamese and international artistry converge, creating a destination that continuously delivers new and exciting experiences every summer.