The MoU was signed during the Arabian Travel Market (ATM) in Dubai by Orhan Abbas, Emiratesâ Senior Vice President of Commercial Operations for the Far East, and Nguyen Vu Quynh Anh, Deputy CEO of Sun Group cum CEO of Sun Entertainment & Hospitality Group.
Sun Group signed a MoU with Emirates in April 30, 2025
As part of the agreement, Emirates and the Sun Group will coordinate on joint marketing and promotional campaigns to spotlight Vietnam as a premier travel destination across the airlineâs global network. The two entities will also explore opportunities to organise familiarisation trips for media representatives and travel agents from key markets to further enhance awareness of Vietnamâs diverse tourism offerings, while supporting tour operators in these markets with promotional incentives and giveaways.
Orhan Abbas commented: âWeâve been significantly ramping up our Southeast Asia operations and will be adding new weekly flights to Da Nang from June, marking it as our third Vietnamese gateway. This expansion reflects Vietnamâs growing tourism appeal and our commitment to offering customers greater connectivity and choice. Our partnership with Sun Group will unlock exciting new opportunities to showcase Vietnamâs unique culture, heritage, and landscapes to a broader audience.â
Nguyen Vu Quynh Anh, highlighted: "We believe that Emiratesâ new route to Da Nang will have a profoundly positive impact not only on the city but also on Vietnamâs entire tourism industry.
Beyond connectivity, Emirates will also play the role of an ambassador introducing Vietnam to global travelers. With its powerful media presence and expansive customer reach, Emirates will help promote Vietnamâs destinations â particularly the most iconic ones where Sun Group has developed world-class tourism ecosystems and landmark attractions. These include Da Nang with the Golden Bridge and Ba Na Hills, Phu Quoc Island with the Kiss Bridge and Sunset Town and many more.
The Kiss of the Sea show invested by Sun Group in Phu Quoc has just been certified as a Guinness record
We are confident that the partnership between two renowned brands known for premium service and high-quality offerings will help propel Vietnamâs tourism forward and enhance the countryâs reputation on the regional travel map. Sun Group is committed to working with Emirates to offer exclusive experiences and tailor-made services for Emirates passengers at Sun Groupâs top-tier attractions across Vietnam â from Sun World theme parks to our award-winning resorts.
We see this as the beginning of a long-term partnership that brings value to travelers, to the nation, and to both of our brands. With this MoU, Emirates passengers will enjoy more than just a flightâthey will embark on a seamless journey of discovery, from sky to ground, enriched by unforgettable experiences at every touchpoint along the wayâ.
Sun Group brings many high-class entertainment and resort projects across Vietnam, including InterContinental Danang Sun Peninsula Resort, which has been honored three times as the World's Leading Luxury Resort
Emirates currently serves Vietnam with 21 weekly passenger flights to Hanoi and Ho Chi Minh City operated by a Boeing 777. Starting June 2, Emirates will introduce four weekly flights to Da Nang with its Boeing 777-300ER aircraft, offering a two-class configuration with 35 business class seats and 368 economy class seats. Flight EK370 will depart Dubai at 9:00 local time, arriving in Bangkok at 18:25, then departing Bangkok at 20:10 to land in Da Nang at 21:50. On the return journey, flight EK371 will leave Da Nang at 23:30, arriving in Bangkok at 1:10, and then depart at 3:40 to reach Dubai at 6:50, with all times being local.
Emiratesâ modern wide-body aircraft, backed by strong local partnerships, make it well-positioned to contribute to Vietnamâs tourism sector and local economy.
Golden Bridge - one of the tourism symbols of Vietnam, at Sun World Ba Na Hills
Established in 2007, Sun Group, honoured by the World Travel Awards as Asia's Leading Integrated Tourism Group, is one of Vietnamâs most prominent private corporations. The group has continually flown the flag for Vietnam, enhancing the country's reputation as one of the most attractive destinations for tourism in the region and raising itsâ profile on the worldâs tourism map.
To achieve its goals and enhance the natural beauty of destinations nationwide, Sun Group has pioneered a new form of tourism development, creating high-quality ecosystems that offer world-class accommodations, entertainment parks, cultural landmarks, luxury amenities, and much more. The group owns and operates an impressive portfolio of hotels and resorts, including partnerships with globally recognized brands as well as its own world-class entertainment brands Sun World. A significant milestone in Sun Groupâs mission to connect the world with Vietnam is becoming the Destination Partner of the Michelin Guide in Vietnam, an initiative that elevates global recognition of Vietnamese cuisine.
The cooperation between Sun Group and Emirates promises to bring more high-end tourists to Vietnam
The collaboration with Emirates further solidifies Sun Group's status as Asia's leading tourism developer. As a pioneer in crafting world-class experiences, Sun Group brings the world to Vietnam and showcases Vietnam to the world.