Why Eric Kayser cookies have become an unforgettable part of Phu Quoc

A Taste on the Plane, a Search Back Home

A Threads post featuring a packet of Masion Eric Kayser’s Dark Chocolate Pecan Nut Cookies attracted nearly 2,000 likes and hundreds of interactions. What stood out was that, rather than simply praising the cookies, many users began asking where they could buy them, searching for stockists or sharing how they, too, had “fallen in love” with the treat after a trip to Phu Quoc.

 

Many pastries from French brand Maison Eric Kayser have won over travellers, prompting them to search online for the treats after returning home.

What might seem like a simple in-flight snack is now taking Eric Kayser cookies on an intriguing “reverse journey”: travellers taste them on their way to Phu Quoc, only to search for them online once they return home.

For many passengers, their first encounter with the cookies begins in an unexpected place: aboard a Sun PhuQuoc Airways flight. A packet of cookies enjoyed with coffee mid-flight can become a flavour that lingers long after the holiday ends, prompting everyday questions such as: “Are they sold in Phu Quoc?”, “Where can I buy them?” or “Can someone bring some back for me?”

 

The cookies are served not only aboard Sun PhuQuoc Airways flights but are also available at Maison Kayser and Eric Kayser stores in Phu Quoc.

Two varieties are frequently mentioned: the Chocolate Cookie, with its rich chocolate flavour and balanced, gentle sweetness, and the Macadamia Cookie, distinguished by crunchy nuts and a characteristically rich, buttery taste. Compact and easy to store, these cookies also make convenient gifts for travellers to take home.

Notably, the cookies are served not only aboard Sun PhuQuoc Airways flights but are also sold at Maison Kayser and Eric Kayser stores in Phu Quoc. Travellers can therefore rediscover their “in-flight cookie” at the destination itself and bring a little more of that flavour home with them.

From an In-flight Treat to a Gift from the Pearl Island

Cookies offer a distinct advantage: they are compact, easy to carry and require no special occasion to be enjoyed. Less elaborate than a restaurant dessert and unlike a traditional local speciality, a packet can fit neatly into a suitcase, whether purchased as a personal treat or shared with friends, colleagues and children after the trip.

This also reflects the increasingly diverse ways travellers choose holiday gifts. Alongside pepper, fish sauce and dried seafood, many now seek small, convenient items that remain closely connected to their experiences at the destination. With Eric Kayser cookies, that connection might be the flavour of a morning flight, an afternoon stroll or a visit to Sunset Town.

 

Master baker Eric Kayser chose Phu Quoc as the brand’s first destination in Vietnam.

For Maison Eric Kayser, the story is all the more distinctive because the French bakery brand selected Phu Quoc as its first destination in Vietnam. Founded in Paris in 1996 by master baker Eric Kayser, the brand is renowned for the art of French boulangerie, particularly its use of natural sourdough and slow fermentation techniques to create breads with distinctive flavours.

In Phu Quoc, Maison Eric Kayser can be found in Sunset Town, a Mediterranean-inspired coastal township in the island’s south. A visit to the bakery can therefore be more than simply a stop to buy cookies; it can also offer a relaxing interlude during a day of exploration. Travellers can enjoy pastries and coffee, wander through the streets, take in the sea views and continue discovering southern Phu Quoc’s iconic landmarks.

The Maison Kayser and Eric Kayser stores in Sunset Town each have their own character, but both are conveniently located along routes that allow travellers to combine a bakery visit with other experiences in the area.

 

The Maison Kayser and Eric Kayser stores in Sunset Town are both conveniently located, allowing travellers to combine a visit with other experiences in the area.

Those visiting Phu Quoc during Vietnam’s National Day holiday on September 2 can spend the day exploring Hon Thom, taking the three-rope sea-crossing cable car, enjoying Aquatopia Water Park and discovering a range of seaside experiences before returning to Sunset Town in the afternoon.

Here, streets adorned with vibrant flags and flowers in celebration of National Day provide an ideal place to pause over a cookie and coffee before continuing into an evening of dining, live shows and fireworks by the sea, including Symphony of the Sea and Kiss of the Sea.

From a small in-flight treat to a sought-after post-holiday gift, Eric Kayser cookies are adding a new dimension to the Phu Quoc experience. They may not be a traditional speciality of the Pearl Island, but they are memorable enough to leave travellers longing for the taste and eager to take a little flavour of their journey home.