Spend Halloween beneath an upside-down clock tower at Apollo Cafe Phu Quoc

Lost in an “upside-down Sunset Town”

According to Booking.com’s Travel Predictions 2026 survey of more than 29,000 travelers across 33 countries and territories, 71% of respondents said they were interested in destinations inspired by fantastical worlds.

That growing appetite for immersive, escapist experiences also helps explain the appeal of surreal architectural spaces during festive occasions such as Halloween.

Located in the heart of Sunset Town, Apollo Cafe stands out for its unconventional architecture.

Apollo Cafe, in the center of Sunset Town, already has all the ingredients for that kind of experience.

Stepping in from Apollo Square, visitors are greeted by an upside-down clock tower suspended from the ceiling — a familiar symbol of Sunset Town turned on its head. It is the kind of detail that makes guests pause, look up and wonder what kind of world they have just entered.

The cafe’s “upside-down Sunset Town” concept creates an unusual visual world, with the town’s iconic clock tower hanging inverted from the ceiling.

Designed by celebrated architect Bill Bensley, familiar architectural elements are rearranged in unexpected ways, creating a setting that feels as though it belongs in Alice in Wonderland.

At Halloween, the concept comes into its own.

Witch costumes, vintage-inspired looks and darker, more mysterious styles all blend naturally into the surroundings. Visitors do not need an elaborate outfit, either. A black ensemble, a wide-brimmed hat or a bold touch of makeup can be enough to create a striking image against the right backdrop.

“Magic potions” with a coffee twist

The fantasy continues at the bar. Against Apollo’s unusual interior, the baristas’ careful measuring, pouring and mixing can easily bring to mind the workbench of an alchemist.

Coffee Mixology, combining coffee with herbs and fruit, offers a playful way to try something different on a holiday built around transformation and imagination.

Coffee Mixology blends coffee, herbs and fruit, turning each drink into part of the visual Halloween experience at Apollo Cafe.

Part of the appeal of these “magic potions” lies as much in their appearance as in their flavor.

Familiar coffee takes on new layers through unexpected ingredient pairings, while the colors of the drinks help complete the scene at the table. A glass placed beside a witch’s hat or another costume accessory can easily become part of a Halloween photo set.

Beyond coffee, the deep purple of blueberry drinks and the golden-orange tones of mango smoothies offer more colorful options for an afternoon stop.

Once French pastries and drinks arrive at the table, there is even more reason to linger, chat with friends and scroll through the photos taken around the cafe.

Late afternoon is an ideal time to visit Apollo Cafe.

From the cafe, guests can look out over Apollo Square and its Sun God waterfall as the Mediterranean-style streets of Sunset Town gradually take on the warm tones of dusk.

From Apollo Cafe, visitors can enjoy a drink while watching fireworks light up the night sky above Sunset Town’s waterfront.

After dark, another highlight is the cafe’s view of the fireworks from Sunset Town’s international-scale shows.

Guests can sit with a drink in hand while watching bursts of light bloom above the night-time sea, giving a Halloween outing one more spectacular moment to look forward to.

From an afternoon spent exploring an “upside-down world” to an evening beneath a sky filled with fireworks, Apollo gives visitors plenty of reasons to stay.

An unconventional setting for costume ideas, a cafe table for friends to gather around and the shared moment of looking up as the sky comes alive all add up to a full Halloween experience in the heart of Sunset Town.