The Visit Vietnam Platform and its role in the digital transformation strategy of Vietnam's tourism industry

1. Visit Vietnam – Core digital infrastructure in Vietnam's tourism digital transformation strategy

In the context of Vietnam tourism strongly recovering and entering a new growth phase, the demand for a modern, transparent management system that keeps pace with market development has become more urgent than ever. In reality, although the number of tourists and the industry's scale continue to expand, Vietnam tourism still lacks a sufficiently strong centralized data infrastructure to fully reflect real-time market developments. This is precisely the large gap that the tourism industry's digital transformation strategy needs to address.

Visit Vietnam – data infrastructure and core digital platform in the digital transformation strategy of Vietnam's tourism industry.

The Visit Vietnam platform was born in that context, positioned as the national tourism data and e-commerce platform, playing the role of core digital infrastructure for the entire industry's digital transformation process. Sponsored by the Government, in collaboration with the Vietnam National Administration of Tourism (VNAT) and the National Data Association (NDA), and operated by Sun Group Corporation, Visit Vietnam is not just a technology platform, but a tool to help the tourism industry transition from an intuitive management model to unified data-driven operations.

Unlike previous fragmented systems, the Visit Vietnam platform is built to operate tourism data in real-time. Through collecting, standardizing, and analyzing multi-source data, the platform allows for continuous reflection of market fluctuations, from tourist flows, destination crowding levels, ongoing activities, to prominent consumption trends. This is the type of data that Vietnam's tourism industry has never operated centrally before, and it is also an important foundation for enhancing the industry's management and operational capabilities.

In the digital transformation strategy, data is not just a support tool, but becomes a "common language" connecting stakeholders in the tourism ecosystem. The Visit Vietnam platform plays the role of a bridge between management agencies, the business community, and tourists, helping all parties access official, transparent, and highly usable information sources. The formation of a unified data ecosystem helps reduce information latency, increase decision-making accuracy, and creates a premise for effective coordination between levels, sectors, and localities.

In the long term, the Visit Vietnam platform not only solves the current digitalization problem but also lays the foundation for a future data-driven tourism development model. Operating the tourism industry with real-time data is considered a strategic transition, helping Vietnam's tourism enhance its competitiveness, develop sustainably, and gradually approach the modern tourism management models of leading countries in the region and the world.

2. Visit Vietnam operates tourism with data – changing how the State, businesses, and tourists make decisions

One of the core values of Visit Vietnam in Vietnam's tourism digital transformation strategy lies in its ability to make data the foundation for all decisions. When data is collected, standardized, and operated in real-time, the tourism industry has the conditions to transition from passive reaction to proactive forecasting, from management based on experience to governance based on digital evidence.

Visit Vietnam operates tourism with real-time data, supporting the management and development of Vietnam's tourism industry.

For state management agencies, the Visit Vietnam platform opens up a completely new approach to tourism management. Instead of relying on delayed aggregate reports, the platform allows monitoring market developments daily, hourly, from customer flows, concentration levels at destinations to the effectiveness of ongoing activities and events. This data source helps management agencies make more accurate decisions in planning, destination coordination, resource allocation, and developing tourism development policies that are suitable for practical conditions.

For the business community, the Visit Vietnam platform creates a layer of market data that was previously almost impossible to access systematically. Through analysis tools and trend reports, businesses can identify early customer signals by season, market, and consumption behavior, thereby adjusting products, optimizing operations, and improving service quality. Data helps businesses transition from a perception-based operating model to an evidence-based decision-making model, reducing risks and improving long-term business efficiency.

For tourists, the Visit Vietnam platform contributes to changing the approach and experience of traveling in Vietnam. When information is standardized and continuously updated, tourists can easily search, compare, and choose services that suit their actual needs. Real-time data also facilitates the deployment of supporting technologies such as smart recommendations, digital travel assistants, or personalized itineraries, making the trip more convenient, transparent, and reliable.

More importantly, the formation of a 'common data language' through Visit Vietnam effectively connects the three stakeholders of the tourism industry – the State, businesses, and tourists – on the same platform. This connection not only enhances operational efficiency but also creates a foundation for Vietnam's tourism industry to develop in a modern, synchronized, and sustainable direction in the data era.

3. Visit Vietnam – A key piece in Vietnam's tourism digital transformation strategy

In the national digital transformation strategy, data is identified as a new resource and a foundation for innovating management models in many fields, including tourism. With its characteristics as a comprehensive economic sector, involving many localities, multiple stakeholders, and long value chains, tourism increasingly requires a unified data platform to operate effectively and develop sustainably. Visit Vietnam was created to meet precisely that requirement.

The Visit Vietnam platform contributes to enhancing the transparency, experience, and competitiveness of Vietnam's tourism.

At a macro level, Visit Vietnam helps Vietnam's tourism industry gradually form a centralized, standardized, and inter-sectorally connectable data system. This is a prerequisite for transitioning from a decentralized management model to data-driven governance, supporting management agencies in closely monitoring market developments, evaluating policy effectiveness, and enhancing operational capacity in a rapidly changing market context.

At the industry level, the platform creates a “shared infrastructure” for the tourism business community. When data is shared and exploited based on principles of anonymity, security, and transparency, businesses not only benefit from market trend analyses, but also become part of the national data ecosystem. This helps improve the quality of the entire industry, reduces fragmented and inconsistent information, and gradually forms common standards for tourism activities.

At the experience level, Visit Vietnam contributes to changing how Vietnam is perceived on the international tourism map. A real-time operating data platform, providing official, transparent, and easily accessible information, will help enhance the destination's credibility, improve tourist experiences, and lay the foundation for smart tourism products in the future. This is also a trend that many countries with developed tourism sectors are pursuing.

It can be said that, the Visit Vietnam platform is not just a technological advancement, but a shift in development thinking. Placing data at the center of the tourism ecosystem demonstrates Vietnam's determination to build a modern, transparent, and long-term competitive tourism industry. In that picture, Visit Vietnam plays a key role, contributing to the realization of Vietnam's digital transformation strategy for the tourism sector in the new phase.