Sun World Fansipan Legend honored for the 6th time as ‘World's Leading Nature Attraction Destination’

This prestigious title was announced at the 32nd World Travel Awards (WTA) ceremony – an award dubbed the "Oscars of the planet's tourism industry" – which took place on the evening of December 6 in the island nation of Bahrain.

Panorama of Sun World Fansipan Legend.

Overcoming many world-famous destinations, the "Roof of Indochina" affirms its position as a global natural wonder. This title not only honors the rare, majestic, and pristine beauty of Fansipan peak but also recognizes the efforts and dedication of Sun Group in creating a world-class tourist area, harmoniously blending nature with local culture, offering unique experiences to visitors, while upholding the philosophy of respecting and preserving the natural landscape.

Fansipan spiritual architectural complex.

Launched in 2016, Sun World Fansipan Legend is a resort and entertainment complex located in Sa Pa town (Lao Cai province), where majestic natural beauty converges with unique local culture. Here, visitors will experience the Guinness World Record-holding cable car route conquering Fansipan peak – the roof of Indochina at an altitude of 3,143m, admiring the spectacular beauty of the majestic Hoang Lien Son mountain range and the poetic Muong Hoa valley from above. The resort also stands out with magnificent spiritual structures, Ban May (May Village) imbued with the cultural identity of the Northwest, diverse culinary spaces, and unique cultural festivals, offering a complete experience between modernity and indigenous traditional culture.

Purple flower garden Sun World Fansipan Legend.

The core element that helps Sun World Fansipan Legend continuously be honored in this award category is the unique combination between the magnificent four-season natural landscape and the magnificent architectural complex. The scenery at the sacred peak changes spectacularly with the seasons, from the pure white of winter snow, the vibrant colors of spring flowers, to the rolling sea of clouds in autumn…. With a development philosophy that harmonizes and balances development and conservation, over the past 10 years, Sun World Fansipan Legend has strived to create green spaces on Fansipan peak by preserving hundreds-year-old precious rhododendron roots, ancient spruce trees, and persistently planting many precious seasonal flowers. Therefore, Fansipan has long become a paradise for beautiful and rare flowers, typically: roses, cherry blossoms, quartz flowers, verbenas, calla lilies, succulents….

Sun World Fansipan Legend.

The impressive highlight of the complex is the meticulously and elaborately designed spiritual cultural works, harmonizing with the magnificent natural scenery on the sacred peak, creating a tranquil and sacred space, helping visitors shed their worries and find peace. Each component within the complex is designed to follow the terrain with the principle of harmonious development, maximum preservation of nature, and utilization of sustainable precious materials such as Ninh Binh blue stone, Tu Thiet wood, and restored tiles, ensuring longevity over time while emulating the essence of Vietnamese pagoda architecture from hundreds of years ago.

Ban May Village.

Built with the desire to contribute to preserving, conserving, and promoting the cultural values of the 5 ethnic minority groups of Sa Pa, Ban May Village at the foot of the Fansipan valley gathers 11 traditional houses, brought by Sun World Fansipan Legend from small highland villages, restored and renovated to retain their original beauty. Here, Dao, H'Mong, Tay, Giay, Xa Pho... people gather, in their most characteristic ways of life, festivals, and cultural rituals.

In its 10 years of operation, Sun World Fansipan Legend has not only contributed to preserving and promoting natural and local cultural values but also helped Sa Pa tourism and Lao Cai province achieve impressive growth figures and elevate Sa Pa's reputation to a continental level. Specifically, in 2016, the Fansipan cable car alone helped Sa Pa tourism reach a milestone of 1.2 million visitors for the first time. In 2024, Sa Pa attracted nearly 4.2 million tourists, earning over 20,000 billion VND, accounting for 59% of the total local budget revenue. With tourism development, local economy has been boosted; from 2015-2025, Sa Pa's poverty rate decreased from 50.7% to about 13%, equivalent to a reduction of more than 3/4 of poor households.

In addition to the award for the world's most attractive natural landscape tourist destination, Sun World Fansipan Legend resort has also been honored many times with the